Vidya has been named the brand ambassador of the rural development ministry to spread awareness about sanitation and cleanliness in the country. She will campaign for two years and will be involved in the Nirmal Bharat Abhiyan –the restructured version of the Total Sanitation Campaign.
The actress will also appear in ad campaigns to propagate construction and use of toilets besides promoting habit of hand washing, personal hygiene and managing waste.
Hmm. Looks like after getting dirty, Vidya is now cleaning up the mess!