With Shahrukh Khan’s Don 2 up for release in the coming months, Farhan and his producer-partner Ritesh Sidhwani have hit on a novel method to popularize ‘Don’ Shah Rukh Khan’s one-liners.
Entitled ‘Don Says…’, the series of one-liners spoken on screen by the film’s hero will be out one after another every Friday for 11 weeks from October 14 till the release date of Don 2 on December 23.
Don is remembered for his sharp witty dialogue. Well the ‘one liners’ will certainly help in the re-introduction of the character in the audiences’ mind
The eventual idea behind the ‘Don Says…’ strategy is to put all of the gangster’s gyan into a book form.