Well, its because, Shahrukh Khan is going all out to guard Arjun Rampal’s look in RA.One. He has asked all concerned to sign non-disclosure agreements. Everyone including the editors, the poster designers, the still photographers have signed a non-disclosure agreement with SRK so that they don’t talk about Arjun anywhere.
In fact, they are not being allowed to carry mobile phones during the post production. Interestingly, SRKs own superhero look in the film was released two months back.
Looks like SRK is guarding Arjuns look to build curiosity around the film and the various characters. Reportedly, SRK will release Arjun’s look just 15 days before the release date, said a source.
As weird as it may sound, director Karan Johar too took to the trend with a vengeance for his film Agneepath, while Ekta Kapoor too followed suit with Dirty Picture.